Why “As Seen In” Media Logos Don't Mean What You Think
Not necessarily deceptive. Just weaker evidence than it visually implies.
Reviewed by the EdClinic Editorial Team · our research standards · not a substitute for professional medical advice"As seen in Forbes, TechCrunch, USA Today" — a row of media logos shows up on a lot of provider homepages. Worth understanding what that actually means before it does any real work convincing you.
What "as seen in" often actually means
Many of these placements come from paid press-release distribution services, or from broad roundup articles that mention dozens of companies in a single piece — not necessarily an editorial endorsement or in-depth review from that publication. A logo alone doesn't tell you which category applies.
Why this isn't automatically deceptive
Being mentioned in a distributed press release is legal and common practice, not inherently dishonest — it just means the logo is weaker evidence of legitimacy than it visually implies. The problem isn't the logos existing; it's treating them as a bigger trust signal than they actually are.
Strut Health
A dedicated ED-specific landing page experience rather than a general men's-health catalog — built for people who already know what they're here for and want to get to a relevant evaluation quickly.
View Offer Paid LinkWhat's actually worth checking instead
If a media mention specifically interests you, search for the actual article rather than trusting the logo alone — see whether it's a real in-depth piece, a brief mention in a listicle, or a straight press-release reprint. None of these are disqualifying on their own, but they're not equally meaningful, and the logo row doesn't tell you which one you're looking at.